Shelf Edge Mobile Interactive Digital Signage Kiosk (SEMIDSK

The Shelf Edge Mobile Interactive Digital Signage Kiosk (SEMIDSK) is a solution that addresses the shortcomings of traditional in-store digital signage. This innovative approach to in-store advertising is mobile, interactive, and cost-effective. SEMIDSK enhances the customer experience while reducing costs and increasing flexibility. Unlike traditional signage, SEMIDSK is easy to install, mobile, and powered by a power bank. It also offers interactive, customizable, and data-driven features. Using AI vision technology, SEMIDSK delivers targeted content, making it a more engaging and efficient solution for retailers.

SEMIDSK provides interactive features that include store app access, barcode scanning, rewards program access, and digital coupon access. These features are likely to enhance the customer experience by offering convenient access to product information, personalized promotions, and loyalty program benefits. Moreover, the capability to deliver targeted content based on demographic data (collected through AI vision technology) could further elevate the customer experience by presenting relevant and engaging information.

SEMIDSK's mobility feature offers two primary advantages to retailers

Cost Savings: Through the strategic positioning of a limited number of SEMIDSK devices near CPG sponsored products or high-traffic areas, retailers can optimize their investment and minimize capital expenditures compared to installing a larger quantity of fixed digital signage displays.
Flexibility: The ability to easily relocate SEMIDSK units enables retailers to adapt to evolving store layouts, CPG promotional campaigns, and seasonal demands. This adaptability ensures that the signage remains relevant and effective in promoting customer engagement.

Specific measurable benefits that SEMIDSK can offer retailers in terms of increased sales or customer engagement include the following.

Targeted Content Delivery: SEMIDSK's use of AI vision technology to gather demographic data and deliver targeted content can lead to increased sales by presenting customers with more relevant product recommendations and promotions. This personalization can influence purchase decisions.
Interactive Features: The interactive elements of SEMIDSK, such as barcode scanning, rewards program access, and digital coupons, can boost customer engagement by encouraging them to actively interact with the content and promotions. Increased engagement can improve brand recall and loyalty.